Field teams come together
Golden Charter’s teams of local representatives have been reshaped, bringing RSMs and BDMs together to provide Independents with a single more connected service.
RSMs are now split into four regional teams to help the entire field staff work together more closely and effectively.
Director of Funeral Director Sales Malcolm Flanders, who headed up the change, explained: “This is about our different types of local representatives working together more closely, but crucially it is also about tailoring our support more specifically to the individual independent funeral director.
“It is another step towards a more collaborative approach, working in partnership with funeral directors and giving you more of the type of assistance that you want. We are better placed to do that than ever before because of the variety of support we can now offer.
“With all Golden Charter marketing now fully integrated and making the independent funeral director the hero of the story, our sales and marketing assistance can slot into a wider plan more easily than ever and help you to compete locally more effectively.
“Those looking for additional funeral plan training or process support can start to benefit from changes like our new Business Support Co-ordinator. And with a dedicated digital team and a lot of successful masterclasses behind us, we can offer key help with online and social media marketing.”
Tags: BDM, field, Golden Charter, Malcolm Flanders, representatives, reshape, RSM