How to prepare your business for the future: Plan for Success!

words: Carly Ross, Golden Charter Director of Communications
Plan for Success

Last year, we launched a visual series to help funeral directors understand the potential benefits that plan sales can bring to their businesses.

For the first time, we analysed our proprietary data, using it to illustrate the impact funeral plans can make on the bottom line, to help you visualise what success looks like.

Many funeral directors will bring a fresh mindset to the new year and you may be considering new business goals and planning your next steps.

With this in mind, we have developed fresh insights into the long-term economic benefits of funeral plan sales, to further support independents who are considering how plan sales can boost their wider business models.

The analytics, which stem from data collected from 25,000 of Golden Charter’s funeral plan sales and maturity values, further support funeral directors in highlighting the impact pre-paid plan sales can have on their overall market share.

How to increase plan sales? Connect with your customers

A key way to increase funeral plan sales is through increasing connections with potential customers. Every day, existing customers present opportunities for funeral plan sales to be introduced at a later date. Did you know that one in three people who have arranged a funeral intend to purchase a funeral plan for themselves?

What does this mean for your business financially?

By speaking to these people, who you are already meeting in your day-to-day at need work, you could add around £200,000 a year in future revenues to your business.

For a typical funeral director, securing this additional revenue would equate to selling around four plans per month to families you’re already in touch with. Are you talking to these customers and making the most of the opportunity?

Five steps to Plan for Success

1. Connect with more customers by having two more conversations with families about funeral plans this week

2. Publish a social media post and schedule more with our free social media guide today, to increase your online reach and maximise enquiries

3. Access all the information you need to offer plans now by completing your continuing professional development (CPD) for appointed representatives or reviewing our IAR guide for introducer appointed representatives

4. Visit and use the digital options available to support customers’ funeral plan purchase journeys – our digital applications system (for appointed representatives) and our enquiry manager tool (for introducer appointed representatives)

5. Access your Nexus report through your Golden Charter business manager to understand your business’ full potential for future growth.

For more information, or if you have any questions on how the Plan for Success model can positively impact your business, speak to your Golden Charter business manager or visit the resources section of

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