Together we can make a difference

words: Deborah Morton, Golden Charter Campaign Manager

Golden Charter’s annual partnership campaign with the Royal British Legion and Poppyscotland is now under way, and we are looking forward to reaching new fundraising milestones together with you, our funeral director partners.

So far, we have collectively raised more than £600,000! The funds raised by the campaign are greatly appreciated by both charities and every donation truly makes a difference to the lives of members of our Armed Forces community.

Ben France, Head of Corporate Partnerships at the Royal British Legion, said: “I am extremely proud that we have the continued support of Golden Charter as our partner, supporting us since 2016 to provide care for our Armed Forces community.

“Thank you to everyone who has contributed to the campaign, we are truly thrilled that the partnership has now reached the staggering milestone of £600,000 in donations, raised through the sales of Golden Charter funeral plans. These vital funds will help us to provide life-long support to serving and ex-serving members of the British Armed Forces, their families and dependents through hardships, injuries and bereavements.”

By participating in this year’s partnership, you will donate £25 to the Royal British Legion or Poppyscotland for every funeral plan you sell and are allocated during the campaign (terms apply). Every £25 donation helps – from food vouchers for a veteran and their family in crisis, to contributing towards an online learning course to help a veteran secure a job.

We have a wealth of marketing materials available to support you and your business throughout the campaign, from point-of-sale toolkits for displaying in your premises to handy digital assets to help strengthen your online presence and connect with your local communities.

Will you join us? Being part of this partnership is a great way to show support for your local community. And, your donations will ensure that the Royal British Legion and Poppyscotland continue to provide much-needed help for the brave men and women who have served in our Armed Forces for years to come.

To get involved please contact your Golden Charter business manager or email our marketing team here.

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