New system to print and supply brochures
Golden Charter is making changes to print and fulfilment that will improve and modernise how funeral directors can order personalised brochures.
The first phase of the change will mean no more monthly batch printing – the brochures will be printed at frequent intervals, resulting in shorter lead times. Following that, the goal is to bring all elements of personalised brochures under one roof to be produced, stored and managed, with barcode controls ensuring a major accuracy upgrade.
Director of Funeral Director Sales Malcolm Flanders said: “Ultimately we want to give Independents as much flexibility as possible, with the option of placing your own orders for your specific requirements. The new system will provide shorter lead times while supplying more accurate personalisation and distribution.”
More details about the upcoming changes will be outlined in due course; keep an eye on SAIFInsight and Goldenews.
Tags: brochures, Golden Charter, Malcolm Flanders, personalised