Masterclasses in 2017
New Marketing Masterclasses are set to take place this year, following the success of the events in 2016.
Two rounds of Masterclasses were held last year, after the first set of events attracted 85 independent funeral directors in a range of unique venues.
Two further Masterclasses took place in December after feedback showed that almost every attendee would be interested in future events of the kind.
Golden Charter Director of Funeral Director Sales Malcolm Flanders said: “By aiming specifically at the independent funeral director, the Masterclasses’ topics and speakers can be specially tailored.
“That means funeral directors who have succeeded in different areas of marketing are tapped to give their specialist experience, and the advice of other speakers looks at situations unique to the funeral profession.”
More details on the Masterclasses, which will be held in new venues and areas, will be available as the year progresses.
Tags: digital, education, marketing, Masterclasses, online, training