SAIF Golden Charter

How to use the new SAIF logo

As featured in December’s SAIFInsight, SAIF has refreshed its brand and logo for 2017 to make sure the organisation’s marketing material continues to appeal to consumers.

SAIF is a trusted national organisation. We promote the message that by choosing a SAIF member, a bereaved family will receive a high-quality, personal and caring service from an independently owned company they can trust.

SAIF members were consulted on the new look, which was agreed by the SAIF Board in November. The new branding includes logos for members, associates and for Scotland. All SAIF’s marketing materials will start using the new logos from 2017. However, they can be adopted gradually by members.

To maintain consistency and promote a clear message it is important for members and associate members to use the new logos in the correct way. To help, a set of guidelines have been produced. Some of the main points are set out below:

National logo

Reflecting our brand personality, our national logo is clear and contemporary, demonstrating that SAIF is the leading authority for independent funeral directors. Members should use this logo (rather than the ‘Member’ logo) when referring to the wider SAIF movement, for example in national marketing material, when writing to Government or for presentations or events.

Wherever possible, the logo should be produced in full colour. The logo must be reproduced from the master artwork supplied by the SAIF PR and marketing team.

Scotland logo

The SAIF Scotland logo is for communications on behalf of SAIF Scotland members. The SAIF member logo is a seal of reassurance and professionalism, demonstrating to the public that as a member of SAIF, you are committed to a Code of Practice and the highest quality service.

Member logos

The SAIF member logo is for use by individual SAIF members in the UK on stationery, marketing materials and websites. The SAIF Associate logo is for use by individual SAIF Associate members in the UK to show they hold Associate membership.

Clear zones

The logo must not be redrawn, re-proportioned or modified. The minimum size for the use of the logo is 27mm wide.