Golden Charter staff look ahead

All of Golden Charter’s staff got together for their “best staff conference yet” in April, joined by funeral director guests.

Independents’ local Golden Charter representatives from around the UK joined head office staff at Strathclyde University’s state of the art Technology and Innovation Centre, to hear the latest on the plan provider’s strategy.

CEO Suzanne Grahame told staff: “The funeral sector has experienced more change in the past 12 months than the previous 12 years, and I believe that pace is going to continue. The customer viewpoint, the customer journey and the customer experience has to be our anchor and our point of reference for everything we do.”

Vicky Fraser and Sarah Maclean, of 2018’s Funeral Planner of the Year John Fraser & Son, came along to Glasgow from Inverness to present to staff. They echoed Suzanne’s theme of changing family needs, giving staff a presentation on the modern reality of funeral directing.

The funeral directors “stole the day”, according to one respondent to the post-event survey. Staff called Vicky and Sarah’s presentation “truly inspiring”, “passionate” and “really interesting, hearing from people who clearly really care about what they do”.

Overall the day received the highest marks of any Golden Charter conference to date, setting staff up to follow through with the company’s strategy and giving Independents and the Golden Charter team a valuable chance to interact.

ABMs and RBMs took the chance to catch up
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