Supporting the Armed Forces community in 2021


The charity partnership between Golden Charter and the Royal British Legion and Poppyscotland is entering its sixth year this month. Thanks to the continued generosity of independent funeral directors and Golden Charter, an incredible £500,000 has been raised for these vital charities over the past five years.

Ben France, Head of Corporate Partnerships at The Royal British Legion, said: “I am extremely proud of our partnership with Golden Charter and funeral directors, and all we have achieved together since 2016. Thank you to everyone who has contributed to the campaign. We are truly thrilled that the partnership has reached an incredible milestone of £500,000, raised through the sales of the Golden Charter funeral plans.

“These vital funds will help us to provide life-long support to serving and ex-serving members of the British Armed Forces, their families and dependants through hardships, injuries and bereavements.”

2021 is a special year for both charities, as the Royal British Legion celebrates 100 years of supporting the Armed Forces community and Poppyscotland commemorates 100 years since its very first Poppy Appeal in 1921.

We are inviting funeral directors to join the 2021 campaign and support these worthy charities by donating £25 for each plan sold. By participating in the campaign, you will receive a collection of marketing materials, helping you attract new customers and position your business as a proud supporter of the Royal British Legion or Poppyscotland. New Golden Charter brand characters will feature in the refreshed campaign toolkit, which comprises of point of sale items to work alongside your current activity and also a helpful social media toolkit of campaign images and supporting text.

There are lots of additional ways you can support the charities at a community level. My Poppy Run is a fun and fantastic initiative for you and your team to raise additional funds. Plus, collection boxes and envelopes can be provided for donations at your premises or for funeral guests, family and loved ones to make a donation in memory of someone special.

Golden Charter’s annual Remembrance window display competition will also be returning this year. Participating allows you to showcase your creative flair and connect with your local communities. Last year’s winner, Neil & Sonya Milsted Funeral Directors, created a wonderful Remembrance display that also highlighted the incredible work of our NHS throughout the COVID-19 pandemic.

Neil and Sonya shared what the charity partnership meant to them: “We enter the competition every year in support of all the work the Royal British Legion does for ex-servicemen and women and all their families. Having had family members serve in the forces gives us an additional reason to be supportive. We think it’s so important to remember those who lost their lives defending our freedom.

“Being funeral directors, we believe it is very important to remember those we have lost and support the families left behind. The response we receive from our local community is amazing – messages in support of what we do and how we keep the memory of loved ones alive as they should never be forgotten.”

Regardless of how you get involved, each and every donation makes a real difference to the lives of members of the Armed Forces community.

This year’s charity campaign launches on September 1 as Golden Charter looks forward to reaching new fundraising milestones together with all of the dedicated funeral directors involved. It’s easy to take part, simply email here or speak to your business manager to find out more.

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