Digital marketing campaign launch

SAIF has launched its first digital marketing campaign to encourage members of the public to use the services of a local, independent funeral director.

Initially running for one month, the campaign, organised by the PR and digital agency Genesis, will use social media to promote SAIF and drive the public to visit the newly revamped SAIF website.

Terry Tennens, Chief Executive of SAIF, said: “It is a new step for SAIF but one that we felt was very much in line with how we want to grow. This type of marketing is an approach employed by other organisations and one which is increasingly important.”

More information will appear in the March issue of SAIFInsight.

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