Cloud-based donations pass £1.5 million
In the last financial year, SAIF associate Cloudberry has raised about £800,000 for charities across the UK, through its ‘In Memory’ cloud-based donations management system.
The average donation including Gift Aid increased by 8% to £43.48, and more than 81% of debit and credit card donors added Gift Aid, boosting their donations by 25%. Now entering its fourth year, In Memory has handled more than 36,000 donations, totalling £1.51 million including Gift Aid.
Cloudberry’s Director, Mark Robinson, said: “We are delighted to announce these figures, driving ever more donors to our funeral director customer’s websites. The fact that consistently 80%+ of donors using cards to donate add Gift Aid, makes this form of donation management ever more compelling.
“We remain totally committed to deducting nothing from any donation and confirm that our only charge of £6 per funeral to the funeral director remains fixed for the coming year.”
Tags: charity, Cloudberry, donations, Gift Aid, In Memory, Mark Robinson