National ad campaign

A still of a grandfather enjoying tea with his granddaughter from the National Ad campaign 2016

Golden Charter’s first-ever national TV ad campaign launched on Monday 18 January, the latest move in a drive to raise awareness of the company’s products and services. Independents are now being offered several options to take full advantage of the campaign.

Created by Greenroom Films, the 40-second TV advert is featuring on a range of channels throughout January and February, including ITV3, ITV4, Sky Sports and Gold. It is supported by a wider press and digital campaign, with all messaging centred around the advert’s slogan: ‘Do something amazing.’

Karen Trickett, Director of Marketing at Golden Charter, said: “We are delighted to have worked with Greenroom Films to create our first national TV ad campaign. It will enable us to maximise the opportunity presented by our continued growth as we look to make Golden Charter a household name.

“I’m sure that everyone can relate to those little everyday things that we do for our family members. While the advert is heart-warming, it reminds viewers that our range of products can offer peace of mind, allowing them to enjoy family life now while taking care of their family in the future.”

Details of how funeral directors can benefit from the Golden Charter TV campaign can be found on the funeral director portal. This includes details of a ‘TV toolkit’ with posters, adverts and leaflets all reflecting the imagery of the advert itself to maximise responses.

Those funeral directors who sell Golden Charter plans exclusively also have the ability to benefit from more personalised TV advertising. This key benefit would mean having personalised details displayed on a variety of channels and different times next to major brands. To find out more about this, speak to your local Golden Charter representative.

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