Fife’s funeral director-backed crematorium
A new crematorium established by independent funeral directors and a monumental mason is now open at Brewsterwells, in Fife.
The new venture is located close to St Andrews and is backed by William Purves Funeral Directors of Edinburgh and Sturrock, Comb and Davidson of Dundee. Its aim is to provide funeral directors and their clients with a first-class service, cost- effective and flexible options, and a business philosophy that recognises the pressures they face.
As Tim Purves of William Purves explained, his firm’s involvement is part of a carefully considered expansion strategy.
“We have previous experience in this area of business, being involved in Baldarroch Crematorium in Crathes, Aberdeenshire. We’ve always been open to investing in ventures other than funeral directing, as long as it’s in the industry we know, and crematoria fit that approach.
“After being asked by Graeme Robertson of Robertson’s Memorials if we’d like to lend our backing to Brewsterwells, we decided to get involved.
“We know the frustrations funeral directors and families can have with crematoria. We want to offer a better experience. We want to be a crematorium that always seeks to give families and funeral directors what they want, even if this puts our staff out a little. We are a service industry, after all.”
For Ian Sturrock of Sturrock, Comb and Davidson, it was the chance to be involved in a project that will offer a facility funeral directors can be proud of.
“We know that while we want to be as independent as we can, it makes sense to join with others if it allows us to improve the service we offer to clients.” He sees his firm’s involvement as long term.
“As funeral directors we’re often custodians of our business, passing it from one generation to the next. However, times are changing for funeral directors and crematoria, and while we must continue to offer the best possible service, we must also adapt to changing trends and technology. Brewsterwells will offer cutting edge technology in a relaxed and friendly environment.” Both Ian and Tim emphasised that Brewsterwells is open to all funeral directors.
Tim said: “We want to point out to funeral directors that we’re here and we want to make life as easy as we can for you.”
Tags: cremation, Crematorium, Fife, funeral director, Purves, Scotland, Tim Purves