Driving families to Independents
Last month Golden Charter ran adverts in the national press with the aim of generating funeral plan enquiries for independent funeral directors.
Carried in the Daily Express and the Sun, the advert is part of Golden Charter’s efforts to use its national reach to send families directly to their local, independent funeral director by highlighting the unique link between the plan provider and Independents.
The advert reflects the current TV advertising campaign featuring the scene from the office of an independent funeral director, while the text included focuses on the benefits of funeral plans – and why the reader’s local, independent funeral director is the best person to turn to for advice on planning ahead.
All enquiries received will be passed to a local independent funeral director, who can then follow up with the potential plan holder and will receive all benefits associated with making a sale if the individual chooses to take out a plan.
Results from the activity are being monitored. If you have any questions, please speak to your local Golden Charter representative who will be happy to discuss this with you further.
Tags: advert, Advertising, Golden Charter, Independents, marketing, plan, press