Celebrating seven years of support

words: Ben France, Head of Corporate Partnerships, the Royal British Legion
Poppy appeal

At the Royal British Legion (RBL) and Poppyscotland, we are so grateful to the all the funeral directors who choose to support us each year. Our partnership with Golden Charter continues to go from strength to strength, and it is incredible to have now exceeded £700,000 in donations raised through the sale of funeral plans. This truly is a milestone to celebrate.

The £700,000 raised to date could fund 25 of our brilliant frontline advisors like Sarah for a whole year. Through casework last year, RBL supported more than 22,000 people in need of help in the UK and 39 countries across the world. Our work simply would not be possible without the support of partners like Golden Charter.

During this year’s Poppy Appeal and Remembrance period, we will recognise the extraordinary bravery and commitment of our Armed Forces. From risking their lives in war zones, to spending time away from their families, and providing aid during emergencies and humanitarian disasters, we owe those in the Armed Forces community so much.

Thank you to everyone who will mark Remembrance in their local community and take part in this year’s window display competition with Golden Charter.

We are so pleased that Golden Charter remains committed to this partnership with the RBL and Poppyscotland, with the ambition to raise a tremendous £1 million. We look forward to working with you and Golden Charter towards this milestone, and thank you for your continued support.

Beneficiary story:

The donations raised by funeral directors this year will help people like John.

John proudly served as a sapper with the Royal Engineers from 1986 to 1991. Years later, when he was in his 50s, John encountered some serious struggles.

He reached out to RBL after the death of his estranged wife, Fiona. At the height of the pandemic in early 2021, he had to deal with his own grief and provide for his three children who were devastated by the loss of their mother and trying to cope with the new ‘normal’ of lockdown.

“I had to be strong for the kids,” he said, “but on the inside I was falling to pieces.”

When John had explained his situation, the first thing RBL did was assign him a case officer to help ensure he got the help he needed. “Caroline from RBL was an incredible support for us all. Having RBL’s help anchored me down and they aided with my mental health and even helped us move to a larger house and make a fresh start.”

RBL also gave John and his family their first months’ rent, carpets for the new property and white goods, including a tumble dryer, a laptop for the children to do their schoolwork during lockdown and gifts for them at Christmas.

“Things have really improved for us as a family. The children have had counselling and I’m working to improve my mental health. Life’s getting better, and we’re a lot more settled thanks to RBL.”

There’s still time to get involved

By participating in this campaign, you’ll contribute a £25 donation to the RBL or Poppyscotland with every eligible funeral plan sold and allocated to your business during your chosen campaign period. Simply speak to your Golden Charter business manager or email here to get started.

Have you entered Golden Charter’s competition yet?

Position your business as a proud supporter of the RBL and Poppyscotland by using Golden Charter’s charity point of sale toolkit materials. Each year, we love to see the imaginative ways you mark Remembrance with your business’ window displays. To enter, simply email photos of your display here before 12 November 2023. All entries will receive a special thank you from Golden Charter and the charities.

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