An open and honest service

Honest and reliable service has kept Albert E Hicks Funeral Directors in business for almost 90 years.

The South Wales company is overseen by David Hicks, the third generation of his family to run the firm, along with his second in command, Ivy Jones.

Reputation is key for the family-run business, with every funeral treated with the utmost care and attention.

Explaining the Newport firm’s success, Ivy said: “I think it is the service we offer.

“I have worked here for 36 years, so I know this company inside out. We offer a personal and 24-hour service for those in need.

“We provide very good customer care and we are open and honest with people in terms of price, and the services we offer.

“We let the families decide what they want. We are there to help guide and support them in their hour of need, and find it works very well. People know us to be true to our word.”

Their dedication to the community is their top priority.

“Some people like to be in their own home, while others like to visit our office. We are there for them and their wishes are our main concern,” said Ivy.

“When my mum passed away 20 years ago, I had no hesitation in coming here because it is a good firm.

“People trust us because we are honest and try to do our best for them.”

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