The personal touch

There are times when we all need support, and one independent family firm in Amersham is going the extra mile for its community.

J Brown Funeral Services only opened seven months ago but is already leading the way in creating bespoke funerals and promoting pre-paid plans for its customers.

Owner Jason Brown said: “Being a funeral director is more than just turning up on the day; we almost become part of the family. We are flexible and responsive to what our community needs and we are building up a great trust with our customers and communities.”

Jason is not new to the funeral profession; he started working for an Independent in 1992 and was a partner and SAIF member for 11 years before he left his former firm in 2015. Now, Jason, his fiancé, Ana, and his father, Stewart, are settling in well at their Woodside Road premises and even taking part in the Golden Charter and GreenAcres Woodland Burial Funeral Plan trials.

“I sold the first ever Woodland Burial Plan,” revealed Jason. “Since then we have sold another four Woodland plans. I sell Golden Charter plans and know them inside out. I believe we really have to know everything about the products we provide to people, especially given the sensitivities.

“People are looking for options now and we have been amazed at the amount of traffic coming through our website and social media channels.”

Jason is keen to be involved with SAIF and is also a member SAIFCharter.

“I think it is really important to invest in pre-paid plans. Looking at the way the market is going, offering pre-paid plans is essential going forward.”

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